Pharmaceutical Manufacturer
Client was launching a new specialty pharmaceutical to treat a rare form of cancer and lacked the internal expertise needed to develop and implement a channel/distribution strategy.
Lontra Ventures Solution:
- Developed a cost-effective channel strategy to cover the US market and provided real-time insight into sales.
- Negotiated contracts with 3PL, Wholesalers, and Specialty Distributors.
- Educated client on how to establish and maintain healthy channel relationships.
Value:
- Client was able to develop and implement a cost-effective, channel strategy within a tight timeframe.
- Client continued to work with Lontra Ventures to maintain channel relationships instead of hiring a full-time employee.
Value-Added Service Company
Client had created high-value services for drug manufacturers but lacked the marketing and sales personnel and industry relationships needed to build revenue.
Lontra Ventures Solution:
- Developed key marketing messages and presentation to communicate value proposition to pharmaceutical manufacturers.
- Leveraged industry relationships to approach appropriate call points at pharmaceutical manufacturers.
- Sold services and managed ongoing account relationships
Value:
- Client gained several new pharmaceutical manufacturer customers and an incremental $2M in annual sales
- Client continued to work with Lontra Ventures to cost-effectively manage account instead of hiring a full-time employee.
Strategy Consulting Firm
Client required deep industry knowledge in order to understand the current situation as well as to predict future industry behavior.
Lontra Ventures Solution:
- Responded to various questions regarding market size, growth, profit pools, trends, company strengths, weaknesses and competitive threats.
- Provided facts and opinions to either confirm or dispel Client hypotheses.
Value:
- Client obtained deep industry knowledge that is often difficult to glean unless one has worked in industry.
- Client was able to better advise its consulting client.
Hedge Fund
Client required deep industry knowledge and market trends in order to evaluate an investment decision.
Lontra Ventures Solution:
- Responded to various questions regarding market size, growth, profit pools, trends, company strengths, weaknesses and competitive threats.
- Provided facts and opinions to either confirm or dispel investment hypotheses.
Value:
- Client obtained deep industry knowledge that is often difficult to glean unless one has worked in industry.
- Client was able to make well-informed investment decisions.
Private Equity
Client required deep industry knowledge and market trends in order to evaluate a controlling investment in a company.
Lontra Ventures Solution:
- Responded to various questions regarding market size, growth, profit pools, trends, company strengths, weaknesses and competitive threats.
- Provided facts and opinions to either confirm or dispel investment hypotheses.
Value:
- Client obtained deep industry knowledge that is often difficult to glean unless one has worked in industry.
- Client was able to make well-informed investment decisions.
Venture Capital
Client required deep industry knowledge, customer knowledge, and business planning skills to evaluate an early stage investment.
Lontra Ventures Solution:
- Reviewed existing investment materials
- Gathered industry intelligence, competitive threats, and customer feedback
- Delivered summary document outlining investment strengths, risks and strategies to mitigate risks
Value:
- Client obtained deep industry knowledge, target customer insights, and critical thinking skills to evaluate the investment.
- Client was able to make well-informed investment decisions.