Technology – Services

We have deep experience working with technology companies ranging from consumer electronics to B2B.  Our strength is in generating sales by connecting innovative products or services to national retailers and distributors.

 

1
Sales & Business Development

While some companies can afford a large sales and business development team, many  rely on a small group of senior executives to meet aggressive commercial operations objectives.  Lontra Ventures can assist these executives by doing the following:

Growth Strategy

  • Identify unmet customer needs and growth opportunities
  • Assess pipeline and portfolio gaps
  • Identify and approach large retailers, OEMs and distributors

Strategic Account Management

  • Develop pitch materials for new business
  • Present product, value proposition
  • Assist with pricing negotiations
  • Manage the ongoing relationship
2
Brand/Product Management

Our  expertise centers around consumer electronic goods in the United States.  We help senior executives identify customer needs and leading trends and then translate those needs into successful products.

New Product Planning

  • Specify the product’s unique features, benefits, and value
  • Track current and future  competitors
  • Identify target sales channels

Product Launch

  • Launch strategy and project management
  • Pricing strategy and implementation
  • Channel strategy and implementation
  • Competitive positioning

Life Cycle Management

  • Strategies to maximize early/mid/late-term value
  • Brand extensions